Our vision
We envision a world where viral moments are engineered – not accidental. Where influencer marketing is powered by data, not guesswork.
Our Mission
To empower brands, creators, and talent managers with the tools to turn trends into strategy and content into performance.
Our Creative Founders.
Founded by a team of marketers, creators, and engineers, Surge began as a talent agency focused on supporting underrepresented Asian American creators. After launching hundreds of campaigns for startups and nonprofits, we saw the inefficiencies in the system — slow timelines, guesswork campaigns, and lack of creator control. So we built a smarter engine that could move as fast as the internet itself.
CEO
Christopher Huang
Christopher Huang is the founder and CEO of Surge. He holds an MBA from Yale and previously worked at Boston Consulting Group, advising Fortune 500 clients on growth and innovation. Before launching Surge, he spent four years running a talent management agency representing top Asian American creators.
COO
Chammy Choi
Chammy Choi is the co-founder of Surge. With experience at a leading global marketing consultancy and a master’s degree in communications from Seoul National University, she brings deep insight into audience behavior. As an influencer with over 2M followers, she bridges the gap between strategy and creator culture.
CTO
Jiayang Li
Jiayang Li is the CTO of Surge. A senior software engineer at Microsoft, he brings deep technical expertise in scalable systems and AI development. He’s also a creator with over 1.5M combined followers, giving him firsthand insight into the tools modern influencers actually need.