The Advantage of Surge
Multimodal Analysis
Our AI breaks down videos into image frames, audio, captions, and hashtags – then processes each layer using computer vision, transcription models, and LLMs to understand tone, format, and context. This isn't just keyword matching – it's understanding content like a human at scale
Content Clustering
We use unsupervised learning to cluster shortform content based on visual style, themes, and structure. This helps identify repeatable patterns across creators — even when they don’t use the same sound, language, or trend name.
Trend Algorithm
Our engine tracks view velocity, engagement acceleration, and concept recurrence to determine when a trend is emerging, peaking, or declining — so your campaigns don’t miss the moment.
Creator Matching
We match creators to trend concepts based on past performance, tone, visual style, audience overlap, and pricing. That means brands get better ROI — and creators only receive invites they’re genuinely suited for.
Content-Specific Audience Insights
For every trend cluster, our AI surfaces the audience segments driving its growth. Know if a trend is being fueled by Gen Z skincare fans, K-pop stans, or foodie millennials — and plan campaigns with precision.
Agentic AI Workflow Automation
From drafting outreach to updating deliverables and syncing inbox threads to campaign progress, our AI acts like a behind-the-scenes ops manager — so you can focus on strategy, not spreadsheets.
